Every
business has a prime goal of staying in touch with its customers through social
media. It is very important to stay discoverable so customers and potential
customers can find you and view information,
Having a
personal and one to one connection with customers is very important for your
brand to thrive in market. People trust you and connect with you more if the
time they invest in your brand is reciprocated.
By
posting actively and timely, you can reach a large number of audiences through
social media and especially Facebook. Facebook is the most crucial component in
developing social media marketing strategy because it boasts a user base of
more than one billion people. This makes it not only the most used but hottest
platform for people to find their peers, connect with their favorite public
figures and follow the top performing brands in market.
Setting
up a Facebook page is the best way to attract users and posting content leads
them to stay loyal to you. A Facebook page contains all the basic information
like website address and ‘about’ section, which gives you an opportunity to
direct your customers to the website, resulting in increased leads.
Setting
up a lead page is also very effective strategy in converting visitors into
customers, which results in higher sales and revenue.
Facebook
only serves as an extension to business, if you are not using it as an ecommerce
platform. In that case, make a strategy and timeline for sharing the updates and
keep your customers engaged.
Why Facebook is important?
A company
that merely started out as a platform for students of Harvard to connect and
communicate with each other now flaunts more than one billion users. Ever since
it went public in 2006, Facebook has never let its audience down and is always
coming up with better ideas to facilitate the interaction between users. This
shows the potential Facebook has had and how companies and organizations built
on it to support and expand their business.
Customer Engagement
All
social media websites work with one basic functionality- creating platform for
users to communicate and engage with one another. Having a Facebook page allows
you to connect with your potential and targeted customers, so you can learn
about them, their interests, habits, needs and wants.
With this
information, you can craft out the exact marketing strategy, which will ensure
the success for your business.
Customer
interaction is also important because people will only talk to you if you
respond back. One-way communication is not only unhealthy for your business,
but it also drives the most loyal customers away. Not staying involved and
talking to customers on social media send out the impression that you do not
care for them, which is the top pointer for a disastrous business.
Loyal Fan base
Loyal
followers and fans are the building blocks of a successful business. The top
way to connect with them is by creating a secluded group of users who consume
your product and want exclusive information.
The
exclusive factor gives audience a sense of privilege and they stick with you,
even if a better competitor is present in the market. These followers help in
the promotion of campaigns and advertising. You can also offer discounts and
special incentives to such customers on products and services offered by the
business.
Higher Leads and Networking
Through
Facebook tabs and lead pages, you have the unique opportunity to approach your
customers on a more personal level. Facebook tabs with opt-in features allow
you to gather the personal data of customers like their email ids, birthdays
and geo-location.
Using
this information, you can devise a more targeted and direct marketing strategy.
The email ids also pave a way for personal interaction between business and
customer, so you can introduce newsletters and future promotions one-on-one.
Following
your competition and related business, you have the opportunity to build
connections and network with influencers that can prove helpful in future.
Facebook
marketing is important but you also need effective innovative tools that make
sure your strategy produces the best results. For this reason, I have compiled
a list of top Facebook marketing software’s that will help you achieve desired
results.
The
software is the most direct and easiest way to generate fans, sales and leads
on Facebook, using its in-built features. Instead of waiting for audience to
come visit your page and interact with it, BluePage does all the hard work by
posting directly inside Facebook fans’ newsfeed, where they can view it, being
in their line of sight.
In order
to generate leads, you can use the highly successful email-marketing feature as
well as automation tool to schedule posts. The software gives you easy access
to monitor and analyze your posts by identifying the best performing posts that
allows you to modify or extend your marketing strategies.
Tabfu is
one of the best tools to create custom tabs for your site so you cannot ignore
it. You can create custom tabs, motion posts and edit them according to need as
well as you can create squeeze page for email marketing and video marketing.
Tabfu will provide you great assistance in making your business post beautiful
and attractive. You don’t need to tackle headache of development and hosting
for your custom pages. All marketing options are available there.
3:- SimplyCast:
A Facebook automation software, which plays a pivotal
role in bringing engagements on content and increasing leads by posting content
automatically.
You can share stories, videos, pictures and a lot more
by just scheduling post at one time for different time slots. This not only
saves time but also keeps your timeline updated and active.
With auto responders, you can also communicate with the
audience that comment relevant content on posts.
In order to increase leads, build a contact list by
integrating a sign-up form into your Facebook. This way people will need to
fill it before they are able to view your content.
4:- Catvertiser:
Catvertiser
is one of the top Facebook marketing software available in the market, which
guarantees the best results. It works using the cost per action model, which
produces higher results for Facebook ads and you have to pay less compared to
Facebook’s own ads. In addition, you do not have to pay for external websites
and mobile apps.
Use
Google analytics to read the analytics for any Facebook ad created with
catvertiser, so you can get in-depth statistics and tracks conversions of ads.
Create
multiple ads to see which one of them is doing best by uploading them right out
of excel file or create ads for multiple products from the store without
wasting any time.
Any
selected post can be boosted through advanced configuration of automatic posts;
hence, you will be able to save time along with boosting the best content based
on previously uploaded factors.
With the
continuous, evolution of technology, it is a challenge for business to not only
stay updated with stay one step ahead so consumers’ needs can be satisfied. Brands
are no more in control of their marketing strategies but audience are.
Therefore, interaction and staying active through softwares is crucial if you
are aiming for the successful future.
